design-people | female interaction

A holistic user experience

Danfoss

Noi is a concept for maintaining indoor climate in private homes. The case study was made in collaboration with the company Danfoss, and is a part of the research project, Female interaction. Noi shows how female tech preferences can drive user experience innovation. Noi supports a woman’s sense of providing for a healthy home and family and lets her be in charge of not only having a healthy indoor climate, but also of the economic and environmental impacts that follow.

Women want to feel in control instead of being overruled by an intelligent, automatic system. Noi provides transparency of when it is controlled automatically or when manual adjustments have taken place. Understanding the link between air quality and temperature and the events, which take place in the home, such as running tap water or burning candles relates to family economy, environmental responsibility and well being. Noi provides awareness and action tips of these factors as a means of helping her make smarter decisions. Due to her understanding the subtle signals the shape changing visual display portrays she is able to take the appropriate actions in order to improve the air quality. This transparency is also reflected in the iPad application, which encourages her to teach her children about their energy consumption, and they can donate to environmental charities. When she is on the go and remembers that she forgot to turn down the heat, she has instant access to her home climate system from her mobile device.

Services: female interaction, interaction design, product design, user exploration

Rethinking tech-products – the female way

A focus on female values can innovate tech-products

In our Female Interaction research project a group of scientists, tech-companies, market analysts and designers have worked with female approaches to advanced technology during the last 3 years. Parts of the results are new female design concepts developed by design-people within the fields of Music and media in private homes, Climate control in private homes, and Wireless and handsfree communication. The new concepts are developed in cooperation with Bang & Olufsen, Danfoss & GN Netcom - based on their case products.

The idea behind is to show how new female user-driven design concepts will enter the lives of the female users delivering the kind of value benefits that women appreciate – focusing much more on social relations than tech-performing details. The new Female Interaction design concepts are meant to inspire you to consider how your products and services can be modified to respond even better to "her" needs and desires.

Our team of Female Interaction experts is ready to support you with a development toolbox consisting of user intelligence, innovation vectors, concept reviews, user experience testing and/or concept-, interaction - and product design - all based on the insights and know-how from our 3 year research project.

Read more about the Female Interaction project at www.femaleinteraction.com

Watch our user experience films for Bang & Olufsen, Danfoss and GN Netcom below.

Female Interaction boosts Design Summit in Holland

What are the latest trends within innovation & design that can improve the way companies use design to make better business?

This was the question to be answered by the team, who prepares the 2013 Marcus Evans Design Summit, to be held in Nordwiik aan Zee near Amsterdam - a meeting place for representatives from design consultancies and the industry to discuss future challenges and to explore collaboration potentials.

Female Interaction was chosen as the topic for one of the Keynote presentations, that are to inspire the attendees at the to-days Summit starting, February 4th. On the delegate list are companies like Audi, Carlsberg, Alessi, Nestle and Samsung.

Rasmus Falkenberg, innovation director and Klaus Schroeder, strategy director are the partner team representing design-people at the Design Summit. The keynote held by Klaus Schroeder will explain how you as a company make yourself ready for womenomics (the emerging buying power of women) and how the female benchmark can help you to deliver more succesful products and user experiences - for the sake of all your future customers and the competitiveness of your business.

One-to-one meetings to be arranged by Marcus Evans during the Summit will give the delegates the opportunity to discuss how they could benefit from the research based Female Interaction innovation strategy and -tool box offered by design-people. We look forward to meet you!

Female Interaction is a female driven innovation strategy, that was co-developed with scientist and leading tech-companies during a 3 years research project, co-financed by the Danish Government and finalised in 2012. Since then companies like Nokia, Vertu, Grundig and Logitech have used design-people's Female Interaction team to challenge their own innovation- and design culture with a female benchmark.

Female Interaction goes TED

Live talk in Amsterdam (video)

A one-minute video qualified Female Interaction amongst hundreds of applicants for the TED X event in Amsterdam June 20th 2012.

TED (standing for Technology - Entertainment - Design) is a global nonprofit organization devoted to support world-changing ideas. Along with 21 other speakers from science, art, computing and design, Klaus Schroeder, design-people partner and head of Female Interaction research, gave a 5 minutes live talk in front the enthusiastic audience.

Under the motto of “ideas worth spreading” Klaus presented an extract of the Female Interaction research about how differently women experience technology design. His mission was that Womenomics and the preferences of women will revolutionize male biased tech industries and make them deliver far better user experiences - for the sake of all users of advanced tech products.

See the 5 min TED Talk titled Designing technology for women here

design-people benchmarks smartphone experience

Nokia

Womenomics - the emerging influence of female consumers - has an impact on most industries. Thus the development toolbox emerging from design-people's 3 year design-research project "Female Interaction" is highly requested. Nokia was one of the first to bring the analysis tools into play in order to benchmark its Smartphone user experience in a female perspective - with considerable success and valuable insights.

”We asked design-people to carry out a female interaction analysis on the Nokia N8 smartphone applications. The analysis methods provided us with new insights and inspired us to intensify the effort of improving our interaction design and female user experience".

Senior Manager Ole Vilster, Concepting, Nokia

Services: Female interaction user experience analysis

Learn more about female interaction on: www.femaleinteraction.com or call us to discuss in what way our expertise in female interaction could take your business forward.

High-class music experience

Bang & Olufsen

Together with Bang & Olufsen, design-people is currently working on how to fulfil the desires of the female audio consumer applying a user- and situation centred design process.

Unfortunately that is all we can say for now but please view our female interaction research concept for Bang & Olufsen (video)

Exploring female luxury lifestyle

Vertu

Our female interaction team has been working closely with the Vertu design team to facilitate a user centred and situational oriented design process that brings Vertu closer to their female customers.

Vertu is a renowned British luxury mobile phone brand and is distinguished by its craftsmanship and continuous collaboration with Ferrari

Services: value exploration research, user experience mapping, workshop facilitating, female interaction lecture

Passing on the female interaction tools

Grundig

Our female interaction team has helped the renowned consumer electronics brand Grundig by facilitating a process where the in-house design team at Grundig familiarised themselves with the knowledge and tools derived from our 3 years of research within female innovation. The tools passed on in the process now influence a series of new products from Grundig

Services: female interaction lecture, female interaction workshops and toolbox