Making advanced electronic products attractive and smooth to operate for female users opens a huge business potential. Why? - woman represent a growing market share for advanced products.

The 4,7 million kroners research project “female interaction design” initated by design-people brings together scientists, designers, development- and market specialists. In a 2,5 years collaboration new userdriven development methods and tools will be developed and tested - focusing on the demands and desires of female users. The project is approved and co-financed by the danish Enterprise and construction Authority.

Collaboration partners:
Danfoss, GN Netcom, Bang & Olufsen, Lindberg International, University of Aarhus, Aalborg University, design-people

Oticon’s most advanced hearing aid Epoq includes a streamer that connects to the users mobile phone. design-people’s interaction design analysis of this product led to usability guidelines for future Oticon products.

The analysis combined ethnographic studies of hearing aid users with workshops on user profiling and feature scenarios.

Services: User research, analysis workshop, development of usability guidelines, presentation lecture

design-people has a long-lasting collaboration with DEIF, leading manufacturer of power control solutions and marine controls. As these products are often used in rugged environments and stressful situations, intuitive user interaction is essential. 

The design line design-people has established for DEIF covers both interaction and product design. User research has been a valuable tool to frame and prioritise user needs so that the interaction design meets the demands of basic users as well as installers and service technicians.

As reliability is extremely important for these devices, a robust, professional and long lasting design expression was implemented in the family of control and indicator products designed throughout the last ten years.

Services: design DNA building, user research, interaction design, product design

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