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Female Interaction benchmarks Smartphone experience for Nokia

Nokia, 2011

Womenomics - the emerging influence of female consumers - has an impact on most industries. Thus the development toolbox emerging from design-people's 3 year design-research project "Female Interaction" is highly requested.

Nokia was one of the first to bring the analysis tools into play in order to benchmark its Smartphone user experience in a female perspective - with considerable success and valuable insights.

 

”We asked design-people to carry out a female interaction analysis on the Nokia N8 smartphone applications.

The analysis methods provided us with new insights and inspired us to intensify the effort of improving our interaction design and female user experience".


Senior Manager Ole Vilster, Concepting, Nokia  

 

Services: Female interaction user experience analysis

 

Learn more about female interaction on: www.femaleinteraction.com or call us to discuss in what way our expertise in female interaction could take your business forward.

 

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Female interaction research

Research project 2009-2011

Making advanced electronic products attractive and smooth to operate for female users opens a huge business potential. Why? - woman represent a growing market share for advanced products.

The 4,7 million kroners research project “female interaction design” initated by design-people brings together scientists, designers, development- and market specialists. In a 2,5 years collaboration new userdriven development methods and tools will be developed and tested - focusing on the demands and desires of female users. The project is approved and co-financed by the danish Enterprise and construction Authority.

 

Collaboration partners:
Danfoss, GN Netcom, Bang & Olufsen, Lindberg International, University of Aarhus, Aalborg University, design-people

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User driven hearing aids – Oticon A/S

How to explore and address new user benefits

How to explore new potential user benefits for hearing aid users and transform them into innovative product concepts? This challenge was addressed in a joint venture between Oticon’s design team and design-people. User field studies in USA and Denmark created a solid basis for framing user profiles and user needs. Based on multi disciplinary ideation workshops new product and service concepts were designed, user tested and matured into refined models and use scenarios. These were used to make strategic decisions about future product portfolio and system design.

 

Services: 

User-research, conecept ideation, use scenarios, design & interaction ideation, user feedback, designline

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Oticon usability guidelines

Oticon A/S 2008

Oticon’s most advanced hearing aid Epoq includes a streamer that connects to the users mobile phone. design-people’s interaction design analysis of this product led to usability guidelines for future Oticon products.

The analysis combined ethnographic studies of hearing aid users with workshops on user profiling and feature scenarios.


Service:
User-research, analysis workshop, development of usability guidelines, presentation lecture

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User interaction DNA workshop – Radiometer

Expert knowledge making a difference

During 2 intensive days, design-people’s team of interaction experts and Radiometers own R&D team developed the foundation for Radiometers new user experience strategy.