Our way of working and our services reflect our “form follows interaction” philosophy. We regard the user’s interaction as a crucial source of inspiration and a driver for innovation. That is why user insight and interaction expert knowledge play a major role in the initial project phases where we analyze user profiles, use scenarios and user benefits. This insight and knowledge inspires us to imagine and to design appropriate interaction concepts. Once these are tested and verified with real users we are ready to ideate and refine the design of physical products and digital interfaces. Having done this we have accumulated a great deal of user insight and we often have embedded a story into the design that is worth telling to the market and to the users.
Have a browse through our services and let’s discuss how we can compile a project collaboration that copes with your specific challenges and supplements the competencies of your team.
Making good design is about meeting the expectations and desired experiences of users.
We put on rubber boots and pull up our sleeves to join people in their everyday surroundings – getting to know their needs, challenges, behavior and unspoken desires. We observe, talk and test - and in this detailed understanding we discover new opportunities.
We gather and analyse the information concerning the needs and desires of different user groups and together with our clients we define a strategic focus. We then combine user insights with the innovative power of design thinking and bring together teams with varying personal and professional background for concept ideation.
Examples of our research & strategy services:
User exploration studies and -workshops
User mapping and user experience analysis
Interaction design check-up of existing products
Trend studies
Feature & benefit workshops
Concept generator workshops
Conceptual design studies
Gender responsive analysis and design
Please contact us to receive more detailed information
For today’s advanced products the user interaction is a crucial design element. Good interaction design contributes to a positive user experience that gives competitive advantage and customer loyalty.
We have a long experience and expert knowledge concerning interaction design for analog and digital devices, mobile applications, web- and PC interfaces.
The way to the right interaction design often goes through user research, user profiling and use scenario mapping. Our feature workshop helps us match the different user profiles with features that matters in the right situations. Once these conceptual basics are right we are ready to dive into menu structures, navigation principles, screen graphics and icon design. Involving users and interaction psychology experts for feedback and verification at different stages of the process is often part of the process.
To develop a good interaction design for one product or solution is a great challenge, but to make the interaction design of a product range coherent, ensuring that the users are comfortable when going from one product to the next is even more demanding. Done right it’s a great strategic asset for you company – creating loyal customers.
For a number of our clients we are a strategic partner, contributing on a long term basis to a consistent design line.
The integration of user focused interaction design with inspired product design is a fascinating process. The results are distinct and innovative product solutions with high branding value and market impact.
Our design team consists of skilled empathic designers experienced within many different types of product development projects: ranging from consumer products where a good sense for design trends are required, over professional products where a good understanding of specific user requirements is needed to medical products where psychological aspects of user behavior can be crucial.
Our range of product design services covers: Idea sketching, rapid mock-ups, ergonomic studies and user tests, design refinement, 3D modulation and visualization. When it comes to engineering we have skilled partners to assist us or we can hand over the design to your engineers and give design support that ensures that the design finish is design award proof.
Female interaction
Most of all consumer purchases are made by women – but how well do you know your female customers?
Do female users make a difference for your business – they probably could!
“Forget China, India and the Internet: economic growth is driven by women” The Economist, 12 April 2006
In our 3 years design research project with a multidisciplinary team of experts we have explored ways of addressing the female users. On a profound research base we have developed a set of female interaction principles and guidelines and a toolbox with methods to design high tech products that are relevant for women - addressing her needs and desires
Learn more about female interaction on: www.femaleinteraction.com or call us to discuss in what way our expertise in female interaction could take your business forward.
Apps offer exciting potential for exploiting smartphones as control interfaces to access products and services - a mega trend which may also urge you to rethink your approach to users and the functionality and experiences an App can give them. More than 250,000 Apps are already available for download for the iPhone, iPod and iPad, either free or through payment. Tough competition means that cutting-edge, user-focused concepts and well thought-out interaction design make the difference between top and flop.
We make use of our interaction design expertise to help you to make successful Apps.
On the basis of user studies we frame the right concept and design an appealing branded interaction.
In our experience, a clear, sharp concept, a good name along with a clear interaction and an attractive design are the keys to an apps success.
You can use us to do the job – but you can also use our experts to tell you how to improve your own skills.
We have a great experience and insight into interaction design principles, interaction psychology and female interaction - and we are not afraid to share this knowledge.
We offer:
Lectures on crucial interaction and user experience themes in order to strengthen your ability to cope with interaction design issues
and challenges on a high level.
Workshops where we address your specific challenges together with you.
Training programs where we embed interaction design know-how and user-thinking in your organization.
design-people | Vesterbro Torv 1-3, 3rd floor | 8000 Aarhus C | Denmark | t: +45 - 70 22 64 62 | info@design-people.dk
