People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

Product Design Studio

Connected user experiences: Uniting the realms.

We create physical and digital experiences that overlap – this intersection is where things get exciting. Our services cover the two intertwined areas Industrial Design and HMI & Digital Apps.

Professional designs based on deeper understanding.

At the core, we want to understand who we design to, as we believe that a successful product is designed for humans. Each of our services therefore build upon deep insights and analysis.Depending on what ambitions we’re tackling with you, and where our collaboration process begins, our user research methods involve all from interviews, trend- and market research to stakeholder workshops.

Our services has led to product success through our innovation.

Epoke
Improved user-friendliness and stronger sales for Epoke
Marel
Design for productivity and branding in the food sector
Industrial ・ Insights
Vifa
Nordic design – inspired by women – drives Vifa’s Business.
Industrial・ Insights
Hounö
High-end oven made Scandinavian simple with sustainability in mind
Industrial ・ Digital
Airmaster
Fresh air – invisible and user-friendly design
Industrial ・ Digital ・ Ingishts
Hounö
Cloud services that empowers chefs
Digital ・ Insights
Kverneland
New design of agricultural mower family, pushes sales to new hights
Digital ・ Insights
Product Innovation Powerhouse

Industrial and digital products that empower people.
That's what we do best.

Industrial Product Design

We specialize in the process of designing physical products for mass production - with functions based on user needs and visual appealing.

Digital Product Design

We design interfaces like mobile apps, embedded and web solutions, that solve functional problems and meet user needs. Making them friendly and intuitive.

“Design-People's innovative approach transformed our sprayer interface. Their user-driven approach exceeded expectations, enhancing precision and user-friendliness. A pivotal contribution to our competitive strength.”

Jens Aksel S. Sondergaard
R&D Manager, TeeJet

“Design-People's innovative approach transformed our sprayer interface. Their user-driven approach exceeded expectations, enhancing precision and user-friendliness. A pivotal contribution to our competitive strength.”

Jens Aksel S. Sondergaard
R&D Manager, TeeJet

“Design-People's innovative approach transformed our sprayer interface. Their user-driven approach exceeded expectations, enhancing precision and user-friendliness. A pivotal contribution to our competitive strength.”

Jens Aksel S. Sondergaard
R&D Manager, TeeJet

“Design-People's innovative approach transformed our sprayer interface. Their user-driven approach exceeded expectations, enhancing precision and user-friendliness. A pivotal contribution to our competitive strength.”

Jens Aksel S. Sondergaard
R&D Manager, TeeJet

More about our connected services

What industries or products benefit the most from connected experiences?

Any product that involves user interaction can benefit from our connected experiences. 

It can be a wide range of products and industries, including consumer electronics, healthcare devices, automotive, smart home solutions, etc.

What if I prefer a stronger emphasis on either the physical or digital side?

Every partnership is unique, and each comes with its own processes. We will tailor our approach in close collaboration with you, whether you want to place more emphasis on Industrial Design or HMI & Digital Apps aspects. 

If you lean more towards one side initially, we can also gradually expand and integrate the other part as your project evolves.

Read more about our collaboration process.

How can we get started with you?

Reach out to our team through our contact page. We'll schedule a consultation to discuss your project, goals and how connected experiences, or any of our tools, can benefit you.

Dive into our latest news

News
Feb 28, 2024
We wake up every day to create value for your customers through meaningful product design and intuitive solutions.
Our toolbox

99.9% of your customers are human. That’s why all great product innovations begin and end with people.

If you want to connect with people, you need to get to know them, think like them and put yourself in their place. This is our approach. And the reason we can promise that your next product will land in the sweet spot between magical and logical.

Industrial Design

Product Experience design
Sketching
3D Surface Modeling
Functionality & Ergonomics Mock-ups
Product design DNA & Guidelines
Physical Appearance Models
Product Visualizations

Digital Design

User Experience design
User Interface design
Information Architecture
Prototyping
Developer Handoff

Insights & Analysis

Stakeholder workshop
User/Customer journey workshop
Interviews
Field research
Trend research
User testing
Product Analysis